News: Thanet scoops Annual Fairtrade Campaign Award
26 October, 2015
Thanet Fairtrade Initiative has won the Most Creative Campaign Award 2015 at the annual Fairtrade Campaign Awards which took place at the Fairtrade Foundation’s national supporter conference in London.
The group was recognised for their commitment to raising awareness about Fairtrade in their local community during Fairtrade Fortnight 2015, a highlighted campaign for the grassroots movement in the UK.
The Most Creative Campaign Award is given to a town or a group that has created an engaging innovative campaign that has inspired local community and businesses to support farming communities in developing countries and choose products that change lives.
Thanet Fairtrade Initiative worked with children in local schools to create a pack of cards that explains how Fairtrade works.. Visiting students from Japan went into schools to explain about the traditional Japanese card game ‘karuta’, while members of Thanet Fairtrade Initiative taught the children about Fairtrade. Children then created clues and picture cards and the best ones were selected for the final pack of cards that were printed in Japan.
On receiving the award, Charlotte Tagart from Thanet Fairtrade Initiative, said:
“This was an Anglo-Japanese joint project with FROM JAPAN INSTITUTE led by Mineo Kageya, its been a huge success and a great way to learn about Fairtrade as adults and children alike really enjoy playing – it’s a bit like the game of snap”.
“We obtained a grant from the Great Britain Sasakawa Foundation and that’s how we were able to get the card packs printed in Japan. We still have some for sale and the money raised funds future projects”.
Adam Gardner, Communities Campaigns Manager at the Fairtrade Foundation, said: “Thanet Fairtrade Initiative has made a fantastic commitment to farmers and workers around the globe who are continuously working hard to bring us the products we love. All too often these communities are not receiving a fair price for their work, but groups like Thanet Fairtrade Initiative have shown their dedication to this cause. It’s so important for communities to get involved and let their voice be heard.
“Thanks to the ongoing support of campaigners and businesses around the UK, Fairtrade today reaches millions of vulnerable farmers and workers in around 70 countries. We are constantly inspired and surprised by the overwhelming support the British public shows Fairtrade. Thank you and congratulations to campaigners in Thanet for driving change in support of the Fairtrade movement.”
The one day conference in London brought together campaigners from across the UK, Fairtrade producers and experts in global development. The day featured a sneak peek into the Fairtrade Foundation’s 2016-2020 strategy, innovative and informative workshops and the launch of Fairtrade Fortnight 2016, among many other items.